Homes

An Off-The-Plan Studio Apartment With Colour + Character!

‘Off-the-plan’ and ‘character’ are terms not often used together when describing a new apartment… that’s because most Melbourne apartments aren’t owned by Kelly Cloake!

Kelly bought this Brunswick studio apartment in 2021, and moved in 18 months ago upon its completion.

With its high ceilings, floor to ceiling windows and brutalist-inspired design, the bones of the building (designed by Fieldwork architects) are a stark contrast to her tiny former studio in Fitzroy, yet Kelly has made the place feel like ‘her’ with vintage furniture, art, and plenty of colour.

Kelly takes us inside her charming inner-city abode.

Written
by
Lucy Feagins
|
Photography
by
|
Editorial styling
by

Annie Portelli

Supported by Dulux

Artworks from left by: Tricky Walsh, Rosie Turner and Chrysa Koukoura. Side table from Kartell. Plaid pillowcases from Society of Wanderers. Vase by Takeawai.

Artwork from left by: Charlotte Farmer and Kristian Hawker. Cane side table from Waverley Antiques Bazaar. Pendant light by Flos.

Homeowner Kelly Cloake. Embroidered floral blanket on the couch was from a trip to Mexico.

A shelving unit is a space divider between the bedroom and the living room.

The kitchen island bench is made from an old printing press by Used Pty Ltd. Stools from Ten Past One Vintage.

Cork stools were a Marketplace find. Rug from Armadillo.

From left: Sideboard from Nord Modern. Atomic paperweight from Vintage Vibes Emporium. Wooden hands from The Merchants Warehouse. Mid-century fibre artwork/tapestry found at Camberwell market. Orange vase from Dinosaur Designs.

Kelly’s work-from-home office!

From left: Green planter from The Lord Vintage. Ziggy Stardust print from ACMI. Sideboard from Nord Modern. Atomic paperweight from Vintage Vibes Emporium. Wooden hands from The Merchants Warehouse. Patti Smith embroidered artwork by Nicole O’Loughlin. Mid-century fibre artwork/tapestry found at Camberwell market. Orange vase from Dinosaur Designs. Vintage rug from Etsy.

Writer
Lucy Feagins
Photography
Editorial styling

Annie Portelli

3rd of July 2024
Location

Brunswick, VIC / Wurundjeri Country

After a couple of years living in a tiny Fitzroy studio, Kelly Cloake was craving a change of scenery, and a little bit more space.

At the same time, well-regarded Melbourne property developers Milieu and Neometro announced they were partnering to develop a new apartment building in Brunswick.

Having always lived in ‘older places with a lot of character,’ Kelly was initially hesitant about buying a new apartment, especially one in an off-the-plan development.

What won her over was the building’s location, balcony, and its brutalist-inspired design by Fieldwork architects.

There was also the opportunity to make small interior modifications, such as changing the tile pattern on the kitchen splashback.

‘The brutal concrete design, high ceilings, and incredible acoustic treatment between apartments really sold me,’ Kelly says.

‘I decided to stick with a studio as I love their simplicity and flexibility and endless rearranging possibilities.’

The contemporary architecture of the building turned out to be a fantastic backdrop for Kelly’s eclectic wares and predominantly timber furniture, including the freestanding kitchen island made using an old printing press.

Some of these pieces have stayed with Kelly for years, but for the most part, the home is in a constant state of flux.

She explains, ‘Good storage is of course handy, but I find that owning less is really the key. I’m a bit of a ruthless declutterer!

‘As much as I love to hunt for that perfect vintage item, I also love to pass things on. It’s always a life in motion.’

The items she’ll never part with are the sentimental artworks made by friends, and an embroidered Patti Smith artwork by Nicole O’Loughlin originally displayed in the Alabama Hotel in Hobart that Kelly used to own.

Kelly has now lived in inner-city Melbourne for five years. She feels at home in Brunswick’s diverse community, with public transport and great food on her doorstep of her apartment.

Living in a well-designed, new building is just the cherry on top!

‘Having modern luxuries like double glazing has really sold me on being in a new-build!’

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